I’m partial to a pattern, but usually far more likely to go for something bold and geometric than floral….. that was until I came across House of Hackney.
I have been familiar with HOH since their early days when I was still living in Dalston. I was instantly curious about this new interiors brand, drawn in by names like “Dalston Rose, and ‘Flights of Fancy’ and seeing their curiously quirky take on seemingly classic designs, I thought that was a bit of me and I had an inkling that they were going to be one to watch.
Having only launched in 2010, House of Hackney have certainly blossomed. Now an international brand, their iconic collection of interior products is available extensively through stockists as well as their 3 London stores. To my delight I stumbled across their plump, luscious velvet cushions in Hong Kongs Lane Crawford- it may not quite be their spectacular 2000sq foot townhouse that is the brand’s iconic flagship store in Shoreditch, where the entire collection of fashion, accessories and products are available all under one (beautifully curated and styled) roof, but it’s a start.
My favorite pattern has to be this ‘Hackney Empire’ featuring a carnival of animals amidst animalistic debauchery. These Puma Beauties are definitely on my Christmas wish list….
House of Hackney was founded in London in 2010 by husband- and -wife team Javvy M Royle and Frieda Gormley. Originally founded as an interiors label, the founder’s quest was ‘to take the beige out of interiors’ with an emphasis on quality, design and Made in England.